New Nielsen Study Says Consumers Are Ready to Pay More for Social Responsibility

From Aarthi Rayapura in Sustainable Brands, providing further evidence of major global shifts in consumer preferences in favor of more socially responsible companies: “The Asia-Pacific region leads with 64 percent followed by Latin America (63 percent) and Middle East/Africa (63 percent) while North America and Europe come in at 42 and 40 percent, respectively.”

 

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