New Report Shows the Benefits of Cradle to Cradle Certification, But Is It Enough?

From Triple Pundit written by Raz Godelnik. A great article on the C2C certification and reasons why it hasn’t been adopted as widely as it could, but he misses a simple explanation, that because it’s a privately owned and proprietary certification, rather than one jointly created and supported by numerous non-profit and for-profit entities where “ownership” is shared amongst many. “The Cradle to Cradle Products Innovation Institute recently commissioned Trucost, a leading global environmental data and insight company, to determine the value of C2C certification for companies. The result is a 145-page report in which Trucost presents its analysis of 10 C2C-certified products from different companies (and industries), including Aveda, Desso, Ecover, PUMA, Shaw Industries, Steelcase and Van Houtum.”


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