The ‘Breakthrough Challenge’ and tomorrow’s bottom line

From Greenbiz: Joal Makower interviews John Elkington about his new book. “The latest, “The Breakthrough Challenge: 10 Ways to Connect Today’s Profits with Tomorrow’s Bottom Line,” was co-authored with Jochen Zeitz, formerly chairman and CEO of Puma, where he pioneered the idea of an “environmental profit & loss” statement. Zeitz now serves as director and chairman of the board’s sustainable development committee of Kering, Puma’s parent company.”


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