The ‘Breakthrough Challenge’ and tomorrow’s bottom line

From Greenbiz: Joal Makower interviews John Elkington about his new book. “The latest, “The Breakthrough Challenge: 10 Ways to Connect Today’s Profits with Tomorrow’s Bottom Line,” was co-authored with Jochen Zeitz, formerly chairman and CEO of Puma, where he pioneered the idea of an “environmental profit & loss” statement. Zeitz now serves as director and chairman of the board’s sustainable development committee of Kering, Puma’s parent company.”

 

[advanced_iframe securitykey=”e7e8a2819674b148bb1bae63f9264a7c93a8ce95″ src=”http://www.greenbiz.com/blog/2014/09/03/john-elkington-breakthrough-challenge-tomorrows-bottom-line” width=”100%” height=”1200″]

Log in with your credentials

Forgot your details?